How Tucson might appeal to the young, educated "creative" class will be the topic for Richard Florida, who invented the phrase "creative class," when he talks at this year’s annual luncheon for Tucson Regional Economic Opportunities (TREO).
Florida is the author of The Rise of the Creative Class and The Flight of the Creative Class in which describes how this group can change economies.
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The luncheon will be from 11:30 a.m. to 2 p.m. Sept. 27 at the JW Marriott Starr pass Resort and Spa, 3800 W. Starr Pass Blvd. There will also be a private reception and book signing, starting at 10:30 a.m.
Tickets for the luncheon are $85 each for members of TREO, or $100 for non-members. For both the private reception and the lunch, the cost is $125 for members or $150 for non-members.
To make reservations, contact TREO at (520) 243-1935 or rsvp@treoaz.org.








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