Randall Harmon has taken that childhood paean of persistency, "The Little Engine That Could" – "I think I can, I think I can" – and turned it into a contemporary adult version of I knew I could, I knew I could.

Harmon, president, CEO and chairman of Internet Terms of Use Inc., is the brains behind and founder of its offspring, www.seeingit.com, described by its creator as "an innovative, technology-rich resource website that promotes businesses and area attractions to tourists and residents of geographically-centric (100-mile radius) communities."

Randall Harmon, CEO and President of Internet Terms of Use, explains advertising options to a potential client for his new website seeingit.com which was launched in February. Stuart L. Mattingly photo Advertisement

"Search engines have been around for a long time," says the one-time European tour operator who later specialized in high-speed internet applications in hotels. In www.seeingit.com he’s combined both backgrounds into essentially a local e-concierge service, a search engine with global positioning satellite mapping capabilities.

"A lot of search engine developers focused on the national or global picture whereas I took the concept and focused it to promote local businesses," he said. "I took subjects we most often searched for, added mapping directions to find their sources and came up with a portal we promote as: ‘It’s What to See and Do’. Ours is a website with a dozen categories the U.S. Department of Labor and the Arizona Office of Tourism say represent the most popular consumer needs.

"These categories are control buttons that, when clicked, render service or product suppliers in the geographic proximity. In effect, we’ve removed the search element for most consumers who can find what they want in just a couple of mouse clicks. It’s a win-win-win situation in that our consumer-enabling technology increases the velocity of commerce," Harmon said.

Category headings are food and beverage, recreation and entertainment, shopping, transportation, travel, day trips, resorts and spas, health and beauty, food stores, real estate, community and Internet media.

These were determined from research of top consumer spending items, after housing healthcare and transportation concerns.

"Although it was born as a result of my tourism and technology experiences, it’s not just for visitors and hotel guests," he says. "Seeingit.com stands on its own two feet and is available to the general public as well. Our audience is anyone with a computer."

Harmon says the Federal Communications Commission estimates there will be 70 million users of high-speed Internet this year.

"We’re an unbiased service in that we don’t push a particular product or service, just provide information for those in need of it – we’re an information-rich community resource website," he said.

Harmon established his corporation in December 2006.

"First, we incorporated, filed a patent on our business methods, prepared a business model and continually tweaked it until the beginning of this year," he said. "www.Seeingit.com was launched in February with immediate results. In one week in February, we had 15,000 hits. March posted even more hits and we’re just beginning to promote and market the service. It’s been a long road to get to the point where no further development is necessary and we can move forward."

Quickly established in Tucson with free business listings and some specialty animated enhancement advertising, Harmon mentions a variety of well-known establishments, including Anthony’s in the Foothills restaurant, Piazza Gavi and Nimbus Brewery, as early supporters.

"We also have a presence in Boulder and Denver, Colorado, and Dallas, Texas, and are expanding to Travel and Leisure’s Top 25 tourist destinations as we speak to grow the concept," he said.

Noting that the Democratic National Convention will be in Denver in August, Harmon plans to be there in July, signing up hotels and restaurants as part of his service.

"We just jumped out of the chute at the beginning of the year and while it still has lots of room for growth, Tucson is well established and fully operational and we’re already taking steps to move into places like Phoenix-Mesa, San Diego, Los Angeles, San Francisco and a number of other populous metropolitan areas and tourism/convention destinations," he said.

Despite his contention the company and concept has national appeal, Harmon says no matter how fast or how far Seeingit.com grows, Tucson, where it all started, could end up being its world headquarters when brick and mortar facilities are finally called for.

Tucson companies wishing to list products or services as part of www.Seeingit.com - at no cost - are invited to fill out an auto upload form for a 250-character business description, picture and address. These static business ads offer a map link, distance calculations, and turn-by-turn driving directions. Billboard and display advertising and animated enhancements, things like logos, rotating pictures, and slide shows, are available on a for-charge basis.

Log on to www.Seeingit.com and, as founder Harmon says: "You’re only two mouse clicks and seconds away from finding what you want to see and do."