Sales, marketing, PR are all about relationships


Published on Thursday, September 11, 2008



Five years ago I accepted a sales and marketing position at the Tucson Convention Center. I made the bittersweet decision to leave my promising hotel career with one of the most successful hotel companies in the world for a challenging and potentially rewarding public sector job. It was quite a change for me. I was used to working in the private sector and now needed to make the adjustments to that of a pubic servant. I was on board, wanted to be part of the team and wanted to do well.

First, I met with several community leaders including my mentor, Rick Vaughn Sr., vice president of sales and marketing for the Metropolitan Tucson Convention and Visitors Bureau, to seek guidance.


ADVERTISEMENT

Rick immediately recommended I "connect with our community." A broad statement yet, as I look back, I understand his recommendation was encouraging me to use the supportive approach adapted from Hershey and Blanchard’s Situational Leadership Model. As an apprentice it was my responsibility to make use of my abilities and established commitment to my new job.

To enhance that fit, I took the advice of another community friend who suggested I apply for Greater Tucson Leadership’s adult leadership program. She had just completed the program and felt it had been a great benefit for her, both personally and professionally.

Essentially, the program teaches the history and present services available in our community as well as outlines the many issues Tucson faces. Prominent leaders in a variety of fields present timely and relevant subject matter. I appreciated getting to know the next generation of leaders who were in the class with me and many of them have become close and trusted advisors.

As I put together the documents required for the program, I learned the adult leadership program is not unique to Tucson. There are similar programs throughout the United States, in Chicago, Denver, Phoenix and Washington D.C., to name a few. As a matter of fact, Michelle Obama is a 1993 graduate of the Leadership Greater Chicago program. City Councilman Rodney Glassman graduated from the Tucson program in 2007.

Greater Tucson Leadership is not just for us public sector types either. Jannie Cox, CEO emeritus of the Carondelet Foundation, graduated in 1981 and Bill Holmes, vice president and community relations manager for Wells Fargo, graduated in 2003. Maricela Solis de Kester, president and CEO of the Tucson Hispanic Chamber of Commerce, graduated with me in the class of 2005.

I recently read that effective public relations practitioners need to be at the table in real time, know the issues, and understand the big picture. I refer to the adult leadership program on a daily basis. I understand current marketing conditions in education, arts, environment and economics. I had the opportunity to follow a juvenile judge for a day and understand issues of our youth.

If you look at the program’s alumni list you will see a diverse "who’s who" of Tucson’s leaders. The adult leadership program provided me the opportunity to truly connect with the community as Rick Vaughan had instructed me to do.

These leadership programs around the nation are sort of a fraternal organization, sprinkled with networking opportunities and education which provide community knowledge.

Greater Tucson Leadership adult leadership program began in 1980 and is well established. Our graduated list includes over 300 Tucsonans who have been given the foundation to launch into public office or into "C" status.

Three years later after graduating from the program, I continue my involvement with Greater Tucson Leadership. Public relations is about relationships, and this organization offers me the opportunity to stay connected, meet new people, and learn about real issues in our community.

 



Contact Kate Breck Calhoun.sales and marketing director for the Tucson Convention Center, at kate.calhoun@tucsonaz.gov. Calhoun is board secretary for Greater Tucson Leadership, board vice president of the hospitality association SKAL, and board secretary of the Public Relations Society of America. PR Corner appears the second week of each month and is written by members of the Public Relations Society of America Southern Arizona Chapter.


Previous:
Next:

Comments

John L wrote on Sep 20, 2008 12:16 PM:

" Great article Kate and I know that you'll bring a lot of energy to whatever you are doing! "

Pamela adler wrote on Sep 8, 2008 7:50 PM:

" This was an exciting article to read. Admittedly, I have not been as involved in our city politics as I should, nor do I work in a business model realm. However, I have had the benefit, through my friendship/association with Kate, to learn more about our city, the people working and fighting for it and have come see Kate grow in her role as an advocate for our city. She loves to take the time and is energetic about sharing her knowledge with me. I am often eager to receive her tutelage about our city's happenings. I am proud of her dedication, her loyalty and her ethics in regards to positive change and bipartisanship to work in the people of Tucson's best interest. Also, I am proud to call her friend. The TCC and any affiliation should be lucky to have Kate! "

Jeff Bales wrote on Sep 8, 2008 12:54 PM:

" Written by a true pro!

Kate is definitely one to watch in the city of Tucson. She takes a stand for her city and takes her profession seriously.

Tucson is a better place with Kate's contributions to our community. "

WRITE A COMMENT

Use the form below to post a brief comment to this story, or respond to other readers. Please use the word count tool to assist you in keeping your remarks to 500 words or fewer.

Comments appear immediately on the site. Editors do review comments periodically during the day, and will remove offensive or off-topic content. You may also report inappropriate comments to the editors. Your thoughtful contribution to the online discussion is appreciated.

(optional)
Current Word Count:
   

Tucson Twitter

Tucson Twitter

What is Twitter?

Online Dining Page

Flickr

Online Dining Page

Click to Flickr

Flickr

View our Flickr page

Fresh Business Tips

Fresh Business Tips

View Video Feed

Classifieds


Find Real Estate

Real Estate

View All Real Estate

Find a Vehicle

Automotive

View All Automotive