It can be difficult to stay positive in Tucson

By David Hatfield, Inside Tucson Business
Published on Friday, January 16, 2009

For as much as I like to maintain a positive outlook on things in Tucson, it can difficult at times. We seem to have more than our share of small-minded people with big mouths. Or, should I say, uninformed people who feel no compunction about spouting off stupid things in a newspaper’s online comment section.

I read the comments readers offer up on Inside Tucson Business’s website and, fortunately our readers aren’t who I’m talking about. I haven’t spent much time reading the comments on the websites of the daily newspapers. I wished I hadn’t last week.

Michael and Maya Luria are friends of mine. They’ve been running Terra Cotta restaurant and, for as much as they tried to avoid it, they reached the end of their financial rope and had to announce that, after 22 years, the restaurant would close for good after Jan. 31.

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When I saw Michael Luria the night of Jan. 9, he was obviously shaken. He wondered what people would think of the demise of Terra Cotta. “Will they remember the good things we did?”

We posted our story on the Inside Tucson Business website that night. Afterward I checked to see what people might have written. A handful of readers left some respectful comments. On Jan. 11, the Arizona Daily Star posted its story online and when I checked around mid-day, 45 people had left comments. Some were good but by appearances I would say the collective wisdom of opinion came from people whose combined IQ wouldn’t equal a typical winter’s day temperature in Tucson.  

A common thread seemed to be that portions were small and overpriced. The menu items are mostly under $20. That includes the price of the raw goods, coming up with the menu item, expertly preparing it and serving it in an atmosphere it can be enjoyed. I’d challenge someone to do that for the price with something like Terra Cotta’s goat cheese-stuffed prawns.  

I suspect the online complainers are people who would be happy bellying up to a pig trough. They wouldn’t care what slop they ate as long as there’s lots of it. And it was cheap.

That same Jan. 11, the Star also ran a story about Tucson Regional Economic Opportunities that elicited some comments from the similar kinds of thinkers saying the economic development organization had not done much of anything to bring jobs to Tucson.

Have any of those people actually talked to executives at La Costeña Foods, Stanley’s high-speed passport processing center or the currently under construction Target fulfillment center? I have, and everyone of them said TREO played a key role in their decisions to come here.

TREO is making a difference. Terra Cotta made a difference. 

The people taking cheap shots on newspaper online comments enjoy the cover of anonymity. They’re not the kind of people who stick their necks out to make a difference. Tucson’s real leaders and risk takers shouldn’t pay attention to them.

E-mail comments for publication to editor@azbiz.com. Contact David Hatfield at dhatfield@azbiz.com or (520) 295-4237.
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Comments

Local Tucsonan wrote on Feb 26, 2009 3:01 PM:

" Bravo David! After reading all these comments, it becomes quite obvious that "Guest" really has no idea what he is talking about. It is also obvious that "Guest" is a small business owner who prefers to focus on the negative, rather than being a positive force in the community. "

Desert Rat wrote on Jan 22, 2009 4:09 PM:

" Personally, I find it arrogant for a publisher or reporter to insist on having the last word in the comment section when a commenter says something with which you disagree.

You have the power of the presses in your building. Must you always have the last word, too? If this forum, or the letter to the editors are the only vehicles for the public to have its say, overriding their small voice with yours is really poor form for a journalist.

The Big Boys play a different game. MSM let's the reader have its say and stays out of the fray. "

Roger D wrote on Jan 19, 2009 6:41 AM:

" Drug-testing company moving into Chandler - One of the world's largest drug-testing companies is moving to Chandler, adding potentially $1.8 million annually to the area's economy and giving the region its "first really serious play" in bioindustry. Princeton, N.J.-based Covance got the go-ahead Thursday from city officials to open its $100 million, two-story center in southeast Chandler. ... An estimate by the Greater Phoenix Economic Council forecasts that Covance will contribute $1.8 million in property, sales and utility taxes to the region annually. Covance has hired 80 people so far, with hundreds more expected. http://www.tucsoncitizen.com/daily/local/107974.php

Why can't we get these companies in Tucson? Chandler's economic development made "no effort". TREO is down with that so we should be getting the companies. but we are nto. What can we learn from this? "

David Hatfield wrote on Jan 18, 2009 2:47 PM:

" I get it that some people might not like a particular restaurant. My point was that posters aren't productive with their mean-spirited comments and, indeed, I would say most here have not been that way.

"Guest" has been writing about TREO and economic development. "

kchulz wrote on Jan 18, 2009 11:57 AM:

" So sensitive are you, Mr. Hatfield. I think the negative comments came in response to the article's suggestion that your friends delivered a good product. They did not. The comments may have been harsh, but necessary to dispel the wrong impression. "

Guest once more wrote on Jan 18, 2009 9:29 AM:

" The comments about Glorious Leader Hatfield are entirely true. He forgets that while he is out eating and drinking on other people's promotions budget they see and hear him. As for proposing solutions, read the posts.

Alternatively, here is an edited summary which may make it easier for the Great Leader:
-find a conference in Vegas or Hawaii and they (TREO) are there = investigate their junkets; do a CBA (that's a "Cost-Benefit Analysis Davie, something we business people do) on their (TREO's)
business development trips
-the businesss development folks have never developed a business themselves = research their background and publish it. Oh and starting a company which then fails soon after does not count
- friends who have successfully started business in Tucson and had no interest, support, help, advice and sometimes even no phonecalls from TREO = go to some of the new businesses in town (those with 1, 3, 5, or even 7 employees) and ask them if they had any help from TREO, or even if TREO returned their calls and emails. Ask them how / why / where started their busineses, what help they received from whom, banking and financing, credit and loans, leasing or buying, quality and availability of employees etc.
-The huge new children's hospital at UMC. = what / where / when / why. How paid for. UMC as profit-maker vs. teaching hospital vs. research facility vs. regular hospital
-attend ASBA meetings = not just a column from the boss, but reports on meetings and what their members say and waht and are doing and where they are growing and where retrenching
-call the different chamberrs for weekly updates on businesses and trends = Metro, Black, Hispanic, LGBT and all the networking groups you list in your calendar but never report on.

It is always easier for those without an argument to attack the messenger. Hatfield has an opportunity to do a great service for Tucson business, but instead pumps up himself and attacks those who do not share his enlightened perspective. According to my friends in the hospitality industry, Terra Cotta failed because it moved. That is what you should be investigating instead of decrying its critics (and restaurants will always have more critics than fans, that is the nature of food). If that is true, then there are two stories: what lead to their decision and how do they feel about it, and an analysis of where they went and whether it was a good fit for them.

You see Davie, Journalism 101 students are taught to look laterally. Shame you never took Journalism 101, but at least perhaps you can listen to others (and eat less at corporate events - less often and less quantity). "

David Hatfield wrote on Jan 18, 2009 8:41 AM:

" At the risk of belaboring "Guest Again's" points beyond any useful purpose, the person uses the line "they say privately." As if we're supposed to believe a company would take one stance publicly, even put money behind it by growing their operations here, then say something entirely differently to you in private. Kinda hard to effect change that way, isn't it?

You do a lot of complaining beyond the mask of anonymity without offering much in the way of solutions. Considering most of the things you wrote about me are not factual, I've got to put everything else you've written in the same category. "

Guest again wrote on Jan 17, 2009 4:04 PM:

" Dear dear dear. CEO's are political animals. Of course they play the game, but what the Solon people say privately is very different. But you ignore my point - again!!! Instead of feeding at the TREO trough and blowing their trumpet on the few occcasions they pause to get breath, why don't you get out and look at business in Tucson??? The only thing you cover is media because that is your own background. Stories on small, varied, unusual Tucson businesses dried up when you fired whats-his-name (short guy with glasses) who was interested in such things. Do yiou even attend ASBA meetings? or call the different chamberrs for weekly updates on businesses and trends? I have sseen NOTHING on my sector for perhaps two years, although combined businesses make it very big in PIma County. Oh, and why not email you with ideas? Since Ms Storm left, the new editor of ITB (Fuehrer Hatfield) and his lackeys fail to respond to emails or telephone messages - unless there is a lunch involved. The demise of TC and ADS should give you a golden opportunity to look inside Tucson business. "

David Hatfield wrote on Jan 17, 2009 3:13 PM:

" To employer: I truly hope that we do not solely focus on high-end niche businesses. If you would like for us to talk about something we might be able to do in the pages of Inside Tucson Business, please send me an e-mail. "

David Hatfield wrote on Jan 17, 2009 3:10 PM:

" To "Guest Again." Both Global Solar and Solon expanded here and credit TREO for helping them with their decisions to stay and grow. Global Solar even made its announcement at TREO's offices. "

Employer wrote on Jan 17, 2009 3:03 PM:

" While I agree that some of the flaming about the demise of Cafe Terra Cotta, has been unnecessarily harsh and small minded, so has been some of the criticism of the people doing it. Terra Cotta served a niche market that was not everyone's cup of tea, but in the end, good old economics and the survival of the fittest are really the concepts that won the day

I own a business that serves a niche market, and we employ 50 people, so 50 families earn their living from us. Sadly, since we do not serve the upscale public niche that Terra Cotta did, I doubt that when outside forces end our company, that we will merit 3 "woe is me" newspaper articles, but our 50 families will not suffer ant less. "

Guest again wrote on Jan 17, 2009 1:31 PM:

" Rubbish! Global Solar predates TREO. Solon predates TREO in that they were here scouting before TREO was invented, and then received zero / zilch / zip help from TREO or its predecessor. In fact, they began to focus statewide and nationwide instead of locally because of the lack of assistance or vision here. Schletter and 3-S came here because of Solon and have done everything on their own, unassisted and without help from TREO. Oh, and apologies for confusing OV and Marana. Funny how an unimportant slip is apparently more important to Hatfield than the point that TREO is at best a boondoggle. Tucson has a lot of business start-ups, ventures, ideas etc., and all happen without TREO even knowing that they are happening - including mine and those of several of my friends. Perhaps Hatfield should get out of his office and look / listen to what is happening in Tucson instead of buying in columns, pontificating - and lunching. "

David Hatfield wrote on Jan 17, 2009 12:46 PM:

" Well live and learn, I guess. The second item below sent from "guest" is precisely the kind of uniformed opinion I was referring to on the dailies' websites. Solon, Global Solar and other solar companies are here in part because of TREO. Ask them. Oro Valley has not pulled out of TREO, Marana has. Oro Valley, in fact, is quite supportive of TREO. "

Guest wrote on Jan 17, 2009 10:35 AM:

" Update re: TREO. Look at ITB's own stories today on new businesses. Not a single one is due to TREO. The big solar news, no TREO involvement at all. The huge new children's hospital at UMC. Where's TREO? UA has pulled out of TREO, Oro Valley has pulled out. Who's next? Perhaps people are negative Chairman Hatfield because of their knowledge and experiences and not because they are less enlightened than you. "

Guest wrote on Jan 17, 2009 10:28 AM:

" Hatfield is smug, self-righteous, supercilious etc., and this comes through his slef-promoting leaders and condemnations of people who do not see things the way he opines that they should. I know nothing about Terra Cotta but I do know about TREO. They are laregly useless and take credit for the rain falling, sun shining, trees growing. Evryone who comes is thanks to TREO. Everyone who leaves / fails is thanks to the economy. I have half a dozen friends who have succesfully started business in Tucson and had not interest, support, help, advice and sometimes even no phonecalls from TREO. But find a conference in Vegas or Hawaii and they are there. It is curious how the businesss development folks have never develeoped a business themselves. "

Former Resident Jim wrote on Jan 17, 2009 10:13 AM:

" Come on folks. Tucson has ALWAYS been this way. Restaurants come and go, and the city is based on a fragile economy of students, retirees, DM, and a whole bunch of restaurants. Tech comes and goes. I remember when Hughes and IBM were the big jobs. I love Tucson and wish it would find some industry to sustain it. The general population has become a bunch of sour pusses based on the comments in forums for your newspapers and television stations. The rednecks continue to rule your city - one of the main reasons I left. Ignorance is not bliss. "

Peggy wrote on Jan 17, 2009 9:10 AM:

" In reply to David Hatfield, I ate a Terra Cotta once. That's all I needed. We picked a Sunday, not knowing there was a limited menu for brunch. All items were $20.00, which included a beverage and champagne. Eggs Benedict and french toast were items on the menu. So you're ok paying $20. for some eggs? (Your meal was probably comped so what would you care?) Prime rib was also included, which I love, so of course, I ordered. It was well done, dry, and cold. I was willing to try another piece but I got the last one. Who runs out of prime rib @ 12:00? I then ordered the salmon which actually was quite good. Too bad it was cold and the service was slow. My IQ is above 50 and I don't belly up to a pig trough. I do care what I eat, cheap or not. No restaurant is going to please everyone. Michael and Maya may be friends of yours, David, but don't insult the people of Tucson with your ignorance. "

George wrote on Jan 17, 2009 7:35 AM:

" David....I think you just joined the "Big Mouths" you so dislike. "

Angus Hendrick wrote on Jan 17, 2009 6:43 AM:

" Tucson has no monopoly on idiots, go read the comments on any major newspaper in the country.

I loved Terra Cotta when I lived here in the early 1990's. When we returned two years ago, we returned, but found an environment where we felt like our order of an assortment of appetizers with wine was an inconvenience. We never went back. "

Jan wrote on Jan 16, 2009 8:50 PM:

" Some diners do have some legit comments about Terra Cotta. It was wonderful at the old location and not so great at the new one.

As a small business owner (restaurant, so I know about food and labor costs) and also a work a day wage slave for a large organization I think I understand why.

When it's your own place and small enough that you can do hands on service, that service is generally the best you can offer. And the staff you work with side by side are generally personally motivated by your dedication. However no matter how much you would like to infuse remotely managed hired hands with your dedication and motivations, they have different drivers and generally fail to perform at to the level you would if you were able to do their job (and the fifty other jobs that have to be done to ensure excellence in a larger setting.)

That said, I doubt that any of the people commenting so nastily *got* "Atlas Shrugged" or "Fountainhead" Or even managed to turn off the eye pablum tube long enough to read them.

After 22 years in the hospitality industry, the Lurias are most likely very tired of the crassness and sense of entitlement that seem to be embodied in many Americans these days.

To all you baggage-ridden, negativity-emitting life-force-sucking leeches, Sucks to be you, eh? You'd probably be miserable with an all expense paid week at Disney World.

To all of you wonderful people that can look around to appreciate the beauty and bounty that comes your way because of the wonderful *little* people that make you more comfortable in this world as a product of their personal efforts, BLESS YOU TO THE SEVENTH GENERATION! (To the 14th if you actually say "Thank you" and mean it.)

I personally wish the Lurias well and thank them for all they have tried to contribute to Tucson and this area. My world is a better place for them being in it. Thank you! (And if people don't shape up, see you in Galt's Gulch...) "

Tom Clowes wrote on Jan 16, 2009 7:03 PM:

" I absolutely agree - the uninformed, unfailingly negative, often incendiary, and anonymous comments that are so common following online news stories in Tucson might as well be ignored. They seem to be written by people with nothing positive to offer. Frankly, that kind of a person is not one who makes much of a difference to the life of our city. The people who shape our civic life have better things to do than to bother with those comments. "

Michele wrote on Jan 16, 2009 4:11 PM:

" I can understand your comments-- however I can see how some people think that jobs are hard to come by. I am not talking about jobs at the large target center not yet open-- I am talking about tech jobs-- pretty much with Sunquest laying off 40% of their dev dept, where are those people going to go? We have many blue collar jobs here but exactly how many tech places are there in Tucson? Maybe 5? Certainly less than 10. For a mteropolis this size-- thats really weak. "

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