Fifteen businesses were named 2009 SASIE — Southern Arizona Smart Inspiring Enterprise — Award-winners as the Arizona Small Business Association celebrated its third annual recognition of entrepreneurs’ innovative and enterprising approaches to business.

About 200 people attended the Oscars-style awards ceremonies Feb. 17 at the Temple of Music and Art.

In addition to the SASIEs, five entrepreneurial businesses were honored for their embodiment of Arizona’s new “five Cs” and the Tucson chapter of the National Association of Women Business Owners (NAWBO) honored its woman business owner of the year.

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Recalling the days when youngsters were taught in school that Arizona’s economy relied on the “five Cs” — cattle, citrus, climate, copper and cotton — Charlie O’Dowd, ASBA’s senior vice president for Southern Arizona, said “I don’t know about you but I don’t see a lot of cowboys these days.” He said ASBA’s new five Cs are company culture, customer service, creativity and innovation, community involvement and commerce.

The five winning companies are:

• Company culture, selected by Nextrio: Handmaker Jewish Services for the Aging.

• Customer service, selected by AGM Container Controls: The Solar Store.

• Creativity and innovation, selected by Jobing.com: Wheatmark Inc.

• Community involvement, selected by E-Las-Tek: Repp Design + Construction.

• Commerce, selected by Vantage West Credit Union: QuakeWrap.

The NAWBO woman business owner of the year award went to Wendy Gauthier of Chef Chic.

Unlike previous years, O’Dowd said this year’s SASIE Awards were given to businesses without pigeon-holing them by the sizes of their businesses. “These are the 15 SASIEest businesses,” he said.

The 2009 SASIE award-winners were:

• Marion and Jim Hook of Adobe Rose Inn bed and breakfast and scone mix, 940 N. Olsen Ave. (www.aroseinn.com). The bed and breakfast, in a building built in 1933, is located in the historic Sam Hughes neighborhood near the University of Arizona.

• Linda Cohen and Kerri Stratford of the Caliber Group, 4007 E. Paradise Falls Drive, Suite 210 (www.calibergrp.com). Provider of marketing, advertising and public relations expertise.

• Gauthier of Chef Chic personal catering, 120 S. Houghton Road (www.chefchicaz.com). Provides convenient, healthy and inexpensive pre-measured meal using fresh ingredients with fail-proof instructions.

• Gary Hagen of Cutting Edge RV & Auto Refinishing mobile service, 17362 S. Azure Sky Trail, Vail. (http://cuttingedgeref.com). Is a fully self-contained mobile body shop.

• Dante Ormsby of FX Studios website design, 6901 S. Copper Run Ave. (www.fxtucson.com). Provides website design and video production from search engine optimization to simply getting an online presence.

• Art Martin of Handmaker Jewish Services for the Aging, 2221 N. Rosemont Blvd. (www.handmaker.org). Tucson’s only nonprofit senior living community.

• Paula O’Dowd of Paper Paper Paper, 3130 E. Fort Lowell Road (www.p3online.com). Retailer of stationary, invitations, announcements and other paper products.

• Page Repp Jr. of Repp Design + Construction, 422 W. Speedway (www.repp-inc.com). Specialists in desert-appropriate building design and construction.

• Eva Macias of Rise Equipment Recycling Center, 1134 S. Park Ave. (www.rise-inc.org). A community-based development organization combining efforts to reduce solid waste while contributing to community revitalization.

• Dianne Kelley of Sandbrook Benefits Group, 7320 N. La Cholla Blvd., Suite 154-219 (www.sandbrookbenefits.com). Offers consumers direct links to major healthcare benefits carriers.

• Drs. Jody Comstock and Tina Pai of Skin Spectrum, 6127 N. La Cholla Blvd, Suite 101 (www.skinspectrum.com). Nationally recognized dermatology facility specializing in skin rejuvenation, vein treatment and cosmetic advancements.

• Katherine Kent of the Solar Store, 2833 N. Country Club Road (www.solarstore.com). Retailer and installer of sustainable energy solutions.

• Beverly Davies of Susan G. Komen for the Cure, 4574 E. Broadway (www.komensaz.org). Provides education and outreach about the risks and early detection of breast cancer.

• Sam Henri of Wheatmark Inc., 610 E. Delano St., Suite 104 (www.wheatmark.com). Book publishers and marketers.

• Andrew Way of Y Cross Management Group, 8375 N. Oracle Road, Suite 150 (www.ycross.biz). Manager of homeowners associations that has adopted a “Code of the West” statement of 10 principles to serve as a guide when dealing with issues.

Each application was independently judged by the panel of judges made up of Cristie Street of Nextrio, Maricella Solis De Kester of the Tucson Hispanic Chamber of Commerce, Steve Hart of the Small Business Administration, Gaya Zeiter of Premier Printing and Mailing, and Janice Ulrich of E-las-tek representing NAWBO.