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Article:

Understanding the pitfalls of
behavioral finance in investing

David Fay The severe downturn of the financial markets that began in 2007 has led many investors to question the investment strategies and choices they made in the past. Investment decisions are among the most important life choices a person can make. They can determine where your children will be able to go to college, when you’ll be able to retire and the type of lifestyle you’ll enjoy after you retire.

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